Adgregate Markets Acquires Gydget Ad Network

Adgregate Markets Acquires Gydget Ad Network

Acquisition Allows Adgregate to Merge Syndicated e-Commerce with Brand Advertising

San Francisco, CA (PRWEB) June 17, 2009 -- Adgregate Markets (http://www.adgregate.com), the leading provider of transactional advertising technology, today announced the acquisition of Gydget (http://www.gydget.com)™, the leading brand-oriented widget advertising company. The acquisition creates a tour-de-force online advertising solution that gives advertisers a new set of performance tools that merge brand advertising, direct response marketing, and e-commerce.

"The acquisition of Gydget enables us to provide an end-to-end ad solution that engages, promotes, and ultimately drives sales for advertisers," said Henry Wong, CEO of Adgregate Markets. "With Gydget, ShopAds bridge the gap between brand advertising and direct response marketing."

Gydget, a fan-driven widget platform, will become an innovative complementary offering to Adgregate Markets' ShopAds™ network. ShopAds transform traditional banner ads into fully transactional e-commerce ad units. Customers can securely purchase any product from within ShopAds, without ever needing to click away to another website. Combined with Gydget, ShopAds now give advertisers the ability to create relevant and engaging social ads, with the added ability to sell products anywhere, anytime. This combined solution is perfect for large brands that want to empower their brand advocates to virally distribute real-time messaging, rich media, news feeds, and ultimately product catalogs and shopping carts in a self-contained widget. The Gydget ad network currently reaches more than 30 million impressions per month, and will immediately give Adgregate Markets the ability to distribute ShopAds through its 200,000 unique widget installations.

"Adgregate Markets is a natural fit for Gydget," said Gerardo Capiel, former CEO and Founder of Gydget and current VP Product Management for MySpace. "By integrating with ShopAds, brand advertisers will be able to increase awareness, establish a dialogue with consumers, and now directly drive sales through Gydgets." As part of the acquisition, Capiel will join Adgregate's Board of Advisors.

Adgregate Markets will continue to offer an ad-supported, free version of Gydget for existing self-serve widget owners. ShopAds are currently available directly through Adgregate Markets and partners such as Google's DoubleClick and EyeWonder.

Financial details of the acquisition are undisclosed.

About Adgregate Markets

Adgregate Markets is pioneering the world's first fully transactional ad network, one that brings a frictionless shopping experience to consumers. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget. ShopAds are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment. Adgregate Markets enables distributed commerce by helping advertisers easily turn banner ads into ShopAds. Publishers can leverage Adgregate Markets to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds to publish on their sites. Adgregate Markets, located in Sausalito, CA, is privately held and venture-backed by leading investors. For additional information, please visit www.adgregate.com.

Media Contact:

Jessie Morgan

(408) 838-0143

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Contact Information Jessie Morgan

Adgregate Markets

http://www.adgregate.com

(408) 838-0143