OptionIt Names Mark Mastalir Chief Executive Officer

OptionIt Names Mark Mastalir Chief Executive Officer

OptionIt, Inc., an innovator in the next generation of ticket buying for sports and entertainment events, today announced the appointment of Mark Mastalir as the company's first chief executive officer.

Chicago, IL (PRWEB) June 22, 2009-- OptionIt, Inc., an innovator in the next generation of ticket buying for sports and entertainment events, today announced the appointment of Mark Mastalir as the company's first chief executive officer.

Mr. Mastalir, 41, has more than 15 years of experience in the sports and entertainment industry. Most recently he created and led the Global Sports, Entertainment, and Digital Marketing group at the Wm. Wrigley Jr. Company. His role at Wrigley included developing and implementing brand-building alliances in the sports and entertainment spaces, including partnerships with the NBA, Fox Mobile, Vancouver Winter Olympics, and the English Premier League.

"We are excited to add Mark's leadership skills and strong sports, entertainment and consumer marketing expertise to OptionIt," Chris Pappas, co-founder of OptionIt, said. "As we prepare for a consumer launch later this year, we know Mark will accelerate the commercialization of our unique, proprietary ticket buying alternative."

"The sports and event ticket market is growing and evolving at a tremendous rate, and OptionIt represents the next step in the advancement of this marketplace," Mastalir said. "In the coming months, we will launch a distinctive, new way for consumers to control their ticket-buying decisions, providing them with greater flexibility than ever before."

Mr. Mastalir's previous experience also includes serving as director of sports marketing for the Americas region at Nike, and as senior director of business development at the National Basketball Association. Mastalir's experience in sports began early in high school, where he was the fastest miler in the country. While attending Stanford University, he earned All-American status, broke four minutes in the mile, and qualified and participated in the 1992 Olympic Track & Field Trials in the 1500 meters. He earned a B.A. and M.A. from Stanford.

About OptionIt Inc.

Launching in July 2009, OptionIt is a patented and user-friendly technology platform for fans to reserve access to future events, without the obligation to purchase tickets--reinforcing the simple belief that convenience is about keeping your options open. OptionIt's official partnerships with "rights-holders" (teams, leagues, and properties) guarantees ticket inventory and empowers fans by creating a flexible and personalized solution to purchase what they want, when they want it, and in some cases, before the physical existence of a printed ticket.

Founded in Chicago by members of the Chicago Board of Trade, OptionIt's management and advisory team is comprised of some of the most experienced and respected members of the sports, entertainment and finance communities, who have helped advance the way teams, sponsors and agencies communicate with fans.

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Contact Information Nicole Schoenberg

OptionIt

http://www.optionit.com

312.932.2834