Eventful to Partner to Provide Local Event Content for V Travelled.com, Virgin Atlantic's New Travel Website

Eventful to Partner to Provide Local Event Content for V Travelled.com, Virgin Atlantic's New Travel Website

Vtravelled.com, a new travel initiative by Virgin Atlantic integrates Eventful's event data into a unique online experience for travelers.

San Diego, California (PRWEB) June 24, 2009 -- Eventful (http://eventful.com) the leading service for discovering, sharing, creating and promoting local events today announced a partnership with Virgin Atlantic, to provide micro-targeted event data for its new travel website, vtravelled.com (http://vtravelled.com). Designed to engage and inspire the traveling community, vtravelled.com showcases the greatest places to travel through personal insights, stunning photography and quality editorial.

Vtravelled.com will utilize Eventful's data to provide event data in their destination guides. Eventful provides real time information about events happening in the destination a traveler chooses to visit across six different categories including Family, Food & Wine, Sports, Arts & Culture, Festivals, and Music & Concerts. By offering detailed information concerning both popular and less known events happening in specific cities, adventurers are able to enhance their trips and plan their itineraries around relevant and interesting activities.

By partnering with one of the world's leading long-haul airlines, Virgin Atlantic, Eventful's position is solidified as the leading provider of local event information to consumers, websites, publishers and mobile application providers.

Lysette Gauna, Creative Director for vtravelled.com said: "We saw an area where travellers were being very poorly served and we like to make it our mission wherever possible to make travel more fun and inspiring. It is a huge advantage working with Eventful who have fantastic experience in this area. Together I believe we have developed some must have tools for travellers and as the community grows they will help us shape and refine the offering."

Eventful provides its community of over 10 million users with multi-channel access to the world's largest selection of local events through its website, Eventful.com, email programs, iPhone application, and social-networking applications.

In addition, Eventful has a fast-growing business syndicating its technology platform and event content to wireless and online service providers. Over 2,000 API developers and content providers leverage Eventful's data and platform, including Topix, Hello Metro, Clearwire, Center'd and Areaguides.

"We are excited to help Virgin Atlantic enable its customers to make their travels more fulfilling and adventurous," said Jordan Glazier, CEO of Eventful. "Participating in local events during a journey gives travelers a rich taste of the culture and rhythm of their travel destination. Eventful's comprehensive selection of local events is a natural fit with Vtravelled."

For further press information, images and interview requests:

• Eventful, Inc.: Catherine Lieu, 858-882-0369

• Vtravelled.com: Virgin Atlantic Press Office, www.virgin-atlantic.com

+44 (0) 1293 747373    

        

About Eventful, Inc.

San Diego-based Eventful, Inc. provides the leading service for discovering, sharing, promoting and creating local events throughout the world. Eventful's community of users enjoys the world's largest selection of local events, from concerts and sports to singles events and political rallies. Eventful provides multi-platform services to its users via www.eventful.com, e-mail programs, mobile applications and content distributed through widgets and apps. Eventful's unique Demand service empowers consumers to influence where their favorite performers appear. Tens of thousands of performers use Eventful Demand to connect with their fans and determine where to tour. Visit Eventful at http://www.eventful.com.

About Virgin Atlantic

Virgin Atlantic Airways, one of the world's leading long-haul airlines, was founded in 1984 and is celebrating its 25th Birthday throughout 2009 with a series of surprises and delights. Virgin Atlantic offers service from 10 U.S. cities to London and onto a range of long-haul destinations worldwide. From its main base in London Heathrow and Gatwick, Virgin Atlantic services destinations as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai. Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive. Even with Virgin Atlantic's continued growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event.

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Contact Information Catherine Lieu

Eventful, Inc.

http://eventful.com

858-882-0369